Jewelry of Joy - New Smyrna Beach Paulson Jim (Boise Realtor): Love this boutique jewelry store. Lots of very unique pieces many with ocean and sea life themes. Many have personal meaning and stories which the staff was anxious to share. I loved the pewter dragon flies, the nautilus designs, sand dollars, octopus, etc. Joy did a cameo shot with her sign. They do custom pieces too. Highly recommend stopping in.