Establish 37 - Palmola - Lakeland (FL)

5 /5 Sierra Briggs: Very welcoming, clean, and beautiful salon. Sara is amazing and is the best at blowing drying my curly unruly hair straight.

5 /5 Sara Fuentes: Lauren is the absolute best stylist!! She listens and has made my hair beautiful and brought it to the next level. Not all stylists are created equally and Lauren is at the top of her game, Plus her head massages are the best!!!

5 /5 Raegan “R Lin”: I am so grateful to finally have tried out Establish 37 and will now never go anywhere else! These ladies are so cool and genuinely know what they’re doing and how to make their clients leave happier than they came. Previously I had a pretty rough experience at my old salon. I used to have copper block coloring in my naturally light blonde hair, and my old stylist claimed she could correct the color aka fix it. But it didn’t work- I went 2 different times just for the copper to come back both times and I was just really unhappy with how my hair looked, because it obviously wasn’t what I wanted. Fast forward I finally decided to give Establish 37 a try as I’ve had several friends come here and leave looking like absolute beauty queens, and they always raved about the place. I came in for a consultation with Ashlyn and she was darling. She explained that the copper color in my hair is a permanent color so the only way to get rid of it is to grow it out and chop it. Really wish my old stylist could’ve just said that- I really appreciate how honest Ashlyn is and how hard she tried to still get my hair to look how I wanted. Even though I still have the copper a little visible, she lightened up a lot of my hair to look how it does more naturally (it got so dark with the other coloring I was doing), and she covered up the copper the best she could and it turned out better then I ever could have hoped. She was also very open about trying to make sure I wouldn’t have to come back constantly to get it redone. She’s awesome. The whole vibe of this salon was also really nice. It’s got a more informal and comfortable feel than most. A lot of the stylists just chat with each other and one another’s clients and they’re all so friendly. I love Ashlyn and will be sticking with her but I’d really trust any of these ladies to do a great job. One last thing that can be a little tricky the first time coming here is the parking. The salon building is on the corner of Florida Ave right before Dixieland, so the parking is back a little on the side road- Palmola Street. It’s like 2 buildings back and there are signs if you’re driving west from Lake Hollingsworth (up along Palmola). They share a small parking lot with the business right next to them. Once you figure it out the first time then it’s easy after that.

5 /5 Marji Jones: I absolutely loved the vibe and atmosphere at Est 37 today!! It is so pretty and clean. It was so needed for this mom.. My girl hooked it up AGAIN!! Ladies if youre looking for a fresh new look, you gotta go see Bailey. Check her out on IG for her hair portfolio @luxebybailey.

2 /5 Anna di Bartini: This review is not based on a service, simply on trying to make an appointment. I researched this salon as a new client. If youre the same, heres a summary of what youll need to do to in order make an appointment. First, dont call. Theres no answer. Go to the website. Read all the stylists profiles. Pick the stylist you think will fit your needs. Write their name down, along with 3-4 back ups. Go into their website scheduler, and pick your services from the list. It might take you a bit to understand all the different offerings if youre not an expert in all the ways hair can be colored. Once youve got your services selected under your #1 choice, youll find out her next opening. Which might not be what you need. Go back to the beginning, change each service youve selected to another stylist - your #2 - and see when shes available. I went through about 5 stylists until I could book. Between calling, texting questions, researching and booking my own appointment, it probably took 45 minutes. My services are $400+. Im not really used to spending this kind of effort to get someone to take me on. Im used to calling, being advised who would be best for me, and then coordinating my calendar with a receptionist who can see their whole calendar - in about 5 minutes. It feels like retail has given up on a lot of customer service since COVID.